Open course ware

Here, we have a spreadsheet in LibreOffice that contains all of our data. Up here, we have the basic data, which are the price-per-click and click-through-rate. Below, we have the average price per display, which we will actually be using. Below it, we have the budgets, and below that we have the query estimates. After the data, we then have the variables. So these are the x_A1s through x_A3s, the x_T1s through x_T3s and the x_V1s through x_V3s that we saw in the previous video. And below those, we have the objective, the constraints, so that the budgets are not exceeded and that the query estimates are not exceeded. So we'll have to fill in all of these expressions, which reflect, for example, how many times query one is used in our advertising strategy, how much of, for instance, T-Mobile's budget we use in your advertising strategy, as well as the objective, which is the total average revenue from our advertising strategy. Let's start by defining the object...