The Purpose of the American Corporation
What is the purpose of the corporation? This is one of the most controversial and perhaps one of the most important questions that we need to address in this course and that you will need to address as the next generation workforce leaders. Why is this the case? Well, because American CEOs have answered this in two different ways. From the 1940s through the '70s and '80s and into the 1990s, there was a broad view of the corporation that has now narrowed down to focus on maximizing shareholder value in the short run. Here's a quote from the CEO of Sonesta Hotels, Roger Sonnabend. He says, "Social responsibility and expanding profitability are not at odds with one another. Quite the contrary. They are two faces of the same coin." That view was shared by a lot of CEOs of his era-- best illustrated perhaps by graduates of this important institution called the Harvard Business School. The class of 1949 is known for producing an enormous number of CEOs tha...