Strategic Communication
Any time you begin a communication, whether face-to-face, in writing, or over the phone, it's important to think about why you've opened that line of communication, what the goal of your interaction is, and how you're going to deliver your message. In this video, we'll watch 3 segments of a presentation created by MIT students. You will analyze the strategy used to develop the message, and hear how and why the presenters chose this strategy. This video is part of the Communication video series. Successful professional communication begins with the ability to analyze situational variables and make strategic decisions. Hi, my name is Joanne Yates, and I'm a Sloan Distinguished Professor of Management and Deputy Dean in the Sloan School of Management at MIT. After watching this video, you should be able to use a strategic approach in order to communicate effectively. This means that you will be able to Analyze your audience, context and purpose Examine an...